Eyitemi Popo ’12: Ayiba Magazine
Eyitemi Popo Launches Digital Magazine
With a degree in international relations and digital media from MHC, Eyitemi Popo ’12 spends her days working for one of the foremost public relations firms in Lagos, Nigeria, and her nights coordinating the writing, art, and production of the stylish new digital magazine Ayiba, which strives to “inspire young Africans around the world to reconnect with the continent.”
Why digital instead of print? “I spent my time at Mount Holyoke taking as many Africa-related courses as I could,” Popo says. “Then, in my senior year, I began making documentaries for my digital media minor. When I graduated, I wanted to keep the storytelling aspect of my work alive, and I knew I wanted to do it in a way that integrated digital and social media. An online magazine seemed like the perfect outlet.”
The first issue of the quarterly magazine contains articles on topics that range from the weighty—the persecution of witches and female genital mutilation—to the more lighthearted, such as recipes for Haitian- inspired corn or the profile of Maryam Garba, a hot young fashion designer. Learn more at ayibamagazine.com.
This article appeared in the fall 2013 issue of the Alumnae Quarterly.
November 5, 2013