Marketing Toolkit

Goal of the Campaign

To provide alumnae with an intuitive, engaging, and appealing way to connect with the Alumnae Association, the College, and one another through the Alumnae Directory.

Key Messages

  • Connect with sister alumnae using the Alumnae Directory.
  • Update your information so that Mount Holyoke can better serve you.
  • You are an ambassador for the alumnae network, encourage your MHC friends and classmates to join the Alumnae Directory.

View Find Your People videos, stories, and a roundup of social media posts.

Spreading the Word

Encourage your MHC friends and classmates to update their information in the Alumnae Directory by visiting alumnae.mtholyoke.edu/directory.

If they are already registered for the directory, they can simply log in using the email address with which they registered and their password.

If they are not registered, they must enter their first and current last name as well as their alumnae ID, which can be found on the mailing label of their most recent Alumnae Quarterly or within a recent Laurel Chain enewsletter.

Watch a brief video tutorial.

Social Media

Please feel free to share any Find Your People posts from the following Alumnae Association social media feeds:

Facebook
Twitter (@aamhc)
Instagram (@mhcalums)

Sample Tweet:

No matter where you are a little @mtholyoke will always be with you. Join the alumnae directory & #FindYourPeople. http://ow.ly/PAsfA

Sample Facebook Post:

Right-click on the image below to save it to your desktop and post in your Facebook feed.

Sample text: Join the Mount Holyoke Alumnae Directory to update your information and start connecting with fellow alums! Visit http://alumnae.mtholyoke.edu/directory.

FYP_FBToolkit_BlueFinal

Questions?

Contact alumnaeassociation@mtholyoke.edu.

 

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