On Monday Yahoo released a new web site called Shine. It is a web site targeted to a specific audience: women. Yahoo has targeted topics before, such as Sports and Finance, but not a certain demographic. It has a nice pleasant clean interface. It looks a like a collection of blog articles on a variety of topics. It is a combination of original articles with articles from women's magazines, such as, Redbook, Lucky and Cosmo. The site competes with the likes of iVillage.
Molly Wood on Buzz Out Loud, a podcast I listen to often, expressed mixed feelings about it. While she did find herself clicking on numerous items on the site, she was not sure if she would return to it or if the site was necessary. Her view is that content is content, does it need to be targeted to a certain audience? She doe snot like feeling pandered to.
Since I work for the alumnae association of an all female college, I thought I would mention it.