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Social Media

Leveraging Social Media

Social networking is a great way to keep your club, class, or group members engaged and to promote activities and events. If you have a class or club website, remember to post links to your social networking sites so that members know to join. Does your group have a social media group that is not listed below? Email the marketing and communications team.

Facebook

Facebook is a great way to keep in touch with friends, family, acquaintances, and of course, classmates! Through Facebook one can share photographs, event information, updates, and much more. Below are a few helpful hints for volunteers and alumnae who are interested in using Facebook.

  • How to join: Setting up a Facebook account is easy. Simply go to the Facebook homepage and you will be prompted to sign up. Read more about how to join Facebook.
  • Creating a profile: Your “profile” shows information such as your name, hometown, college, etc. You can provide as little or as much information about yourself as you’d like. Once you create your profile you can search for “friends” by using the search bar at the top of the page. You may also serach for and join groups, such as those listed below.
  • What is a newsfeed? A newsfeed is the screen that shows up when you log in, showing you what your friends and groups have “posted” lately. It may be photographs, links to articles, videos, or just thoughts/reflections.
  • What about my privacy? Privacy is often a concern to those new to social media, especially Facebook. Fortunately, you can control how much information you share, and how much information you receive. You may also control the amount of email Facebook sends you and much more. Learn how to control your privacy.
  • Setting up a Facebook group or page: A great way to engage members of your class or club is to create a customized Facebook Group or Facebook Page. But just setting up a group or page is not enough. You must engage your audience with relevant and interesting posts. Some good topic ideas include wishing members happy birthday, reminders about events, congratulating members of your group on recent milestones or accomplishments, selecting subject themes and asking people to post about them (example: what are you thankful for this holiday season? etc.), and reposting things from the Alumnae Association Facebook page. Check out the class of 2002 Facebook page to see a great example of an engaged group in action!

Classes

1950s 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959
1960s 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969
1970s 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979
1980s 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989
1990s 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999
2000s 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
2010s 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Frances Perkins Alumnae

Groups

 

LinkedIn

LinkedIn is a business-oriented social networking site, and is mainly used for professional networking. The Alumnae Association hosts a group on LinkedIn specifically for Mount Holyoke alumnae and students to connect, engage, and network. You can post events and information relevant to networking and professional development here, or you may create subgroup for a profession, interest, or geographical area.

Subgroups

Mount Holyoke Alumnae Librarians
Mount Holyoke Art Professionals
Mount Holyoke Frances Perkins Alumnae
Mount Holyoke MBAs
Mount Holyoke Network of Alumnae Entrepreneurs
Mount Holyoke Nonprofit Professionals
Mount Holyoke Religion Alumnae
Mount Holyoke Wordwrights

Twitter

Twitter is a social network in which people post small bursts of information called Tweets. Each Tweet is 140 characters long, and many include links to videos, news items, and more. Twitter is a lesser used social media platform for alumnae groups, but can still be a great way to keep members of your group engaged if you feel that many of them already use Twitter.

  • Overview & glossary: Much like Facebook, you have a profile and a newsfeed, and instead of friends you have “followers.” The difference between Twitter and Facebook has to do with the length of the information you post. A “Tweet,” is the information you share and is limited to 140 characters. A “handle,” is your username. You can mention another user in your Tweets by preceding it with the @ symbol (e.g., “Happy Mountain Day @ritajones!”  Rita Jones would then be able to see this Tweet). When you “Retweet” something, it just means that you share what someone else has Tweeted so that your followers can see it as well. Learn more about the basics of Twitter.
  • Should I create a Twitter account? When deciding whether your group needs a Twitter account ask yourself the following questions: Are many members of the group already on Twitter? Does the group have a lot of information that it can disseminate in 140 characters or less? Will you be able to keep up with a Twitter account? (Because Tweets are short, people and groups post often, meaning your Tweets can get lost in the shuffle if you don’t Tweet enough.)
  • Best practices: Tweet often, at least a few times a week. Share information about upcoming events, links and articles pertaining to the interests of your group, and information about members of your group (wish them happy birthday, congratulate accomplishments, etc.). Also try to Retweet interesting information or Tweets from members of the group or the Mount Holyoke community in general.

Classes

1978
@78MHC

1985
@slsdvm

1988
@MHC88blue

1989
@MHC1989

1993
@1993MHC

1994
@mhc1994

1999
@mhc1999

Frances Perkins Alumnae
@FPAlumnae 

2005
@mhc2005

2006
@MtHolyoke2006

2008
@mhc2008

2009
@MHC_2009

2010
@MHC_2010

2011
@2011MHC

2012
@2012_MHC

2014
@MHC2014

 

Groups

Club of Boston
@mhcboston

MHC Lyon’s Pride
@mhlyonspride